Hurley the well-known surfer fashion brand, showcases their apparel products in multiple industry channels like Dicks Sporting Goods. These products need a branded platform to stand out in the retailer environments. Hurley engaged with kraftwerk to produce a custom branded fixture series to highlight their new series of products. 

kraftwerk produced the ready to assemble fixture engineering details and custom metal manufacturing, which included tube and sheet metal laser cutting, sheet metal forming, various welding techniques, powder coating, screen printing, assembly, per store pack out, customer-owned consolidation, logistics management, and overall project management.